Here at SBC Cycles, we pride our selves on being highly respected across London and the UK for our wheel building skills. We believe the art of bespoke hand built wheels is akin to making a samaurai sword or painting a masterpiece.
Years of experience and a comprehensive knowledge of wheel components help us to make informed choices, based on your riding style, weight and discpline, to aid us in building the perfect wheel set for you.

Coming from an MTB and touring background, we know whats needed to build strong, fast and reliable wheels. This carries over into every other discipline, although we understand that shaving those grams on your road or track bike is just as important.

We stock only the best high-quality hub, rim and spoke brands and are always on hand to advise you should you need help choosing the right wheel set for you.

We never rush building a wheel. Very special care is taken to assure that the wheels you roll away on, are going to last you for years to come...

Please email us if you're intersted in getting a custom wheelset for your bike or next project at shop@sbccycles.com